The BIG M has mastered itself in initiating, designing, and executing the BTL activities for the clients through which a client can have insight into its customer’s emotional and behavioral attitude towards their brand by investing in such an activity, which can be in the form of 1-2-1 engagement revolving around ideas, communication and value added services that encourage and invite individuals/customers to participate, your brand and marketing can get direct feedback from the market.
In consumer dialogue we can also narrate your brand’s message, in a way so that the consumer gets attracted. If you talk about selling, one to one interaction plays a vital role. We facilitate you directly and persuasively engage your targeted customers via tools of direct marketing. We can do this for you in a variety of ways i.e. BAs (Brand Ambassadors), SPs (Sales Promoters).
We understand the need to use your budgets wisely, efficiently and effectively. The Power of Insight, which we have garnered through experience & real time research in the market, gives us the craft to develop strategic communications programs that help improve your brand’s market presence and image on a budget.
What we can do for you?
Increasing sales without increasing costs?
Activate shopper desire and purchase?
Storm ahead of the competition?
Outdoor Advertising:
Digital Printing, Billboard, Streamers etc
Drive visibility and ensure permanent contact point
Scope : Nation wide
Mechanism : Long term or short term rental site
Streamers drive
Stall Activation:
Brand experience, Generate Trials, Track Customers
Ensure targeted number of consumer contacts and detailing by attracting them towards stall
Venue : General Markets, Shopping malls, Exhibitions, Super store, HOERCA
Scope : Sec A, B & C
Mechanism : Information booths at selected venues
Brand activators
Live demos and product experience
NOKIA Express Music BTL
High End Stalling
Brand Image, Generate Trial & Excite/Involve Customers
Create impact at venues; attract customers by using HI TECH equipment
Venue : Shopping malls, Exhibitions, Super store, HOERCA, Corporate Events
Scope : Sec A, B & C
Mechanism : Using hi-tech gadgetry à LEDs, 2 wheelers.
Very posh locations for high involvement
Red bull Event at LUMS
Three Wheeler: Interceptors
Brand Activation N95
Product Experience and Customer Detailing at Air Ports
National Swimming Championship – Isb
Branding & Wet Sampling of Tang
Moving Floats
Small Town Hype
C & D Towns of the Country
High visibility, activation with high involvement and real time product experience
Venue: Public gathering in confined environment i.e Parks & Grounds Road side, open markets
Scope: 9 floats throughout Center & North regions of Pakistan for Unilver
Mechanism: Branded Floats
Public Gathering
Product information/activation
Coupled with entertainment
Moving Floats
Rural Area Activation for Unilever
Free Taste – Tang Wet Sampling
Product Experience at Market Places – MLT, LHR, FSD, GWL, ISB & RWP
Tang Pineapple Wet Sampling
Product Experience at Market Places – MLT, LHR, FSD, GWL, ISB & RWP
Mobile Brand Activation
Branded Teams on APVs
Customer interception coupled with trade activation
Creating trial and generating traffic for retailers by creating impact at point of purchase
Venue : Generally markets to intercept the potential consumer.
Recreational areas with high traffic
Scope : 17 teams throughout Center & North regions of Pakistan
Mechanism : Complete ambience is created with the help of Stall, Branded APV, Electric Scotties, LCDs to detail potential consumers
Mobile brand activation teams
Brand Activation for Hero Pakistani – World Call Grp
LHR, ISD, PSH,GUJ, FSD, MUL
Innovative POP
CREATE RECALL
Create Awareness, Build Visibility
Visibility drivers, suited for high traffic venues
Venue : Shopping Malls
Super Store
Hotels & Clubs
Scope : Sec A & B
Mechanism : Select visibility spots
Placing high end POP => Lamas
LAMA DISPLAY: Convenient and impact full solution can be placed at wide rang of contact points.
POPM: Convenient and impact full solution….
Demo Bus
Live product experience
Brand Awareness, Product Demo/Experience
High visibility, activation with real time product experience
Venue : Educational Institutions
Road side activities
Small town hype
Scope : Sec A, B & C
Mechanism : Branded LCD inside
Parked at selected venues
Live demo of products
Sales counter inside
Road Activation Tools:
On Premise Visibility
Awareness driver
On premises permanent visibility sites
Drive visibility and ensure permanent contact point
Venue : Shopping mall
Modern Trade
HOERCA
Scope : Sec A, B & C
Mechanism : Sites selection & Locking spaces
Lit signs and window graphics.