Buying Process
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Creating an order of integrated activities
Picture the journey through the eyes of your customer.
What do they need from “Thought” to purchase to the actual buying decision
Attract me = Inspire Me = Navigate Me = Convince Me
At each stage of their journey, buyers require ‘An order of information’ to follow the ‘path to purchase’
Path to Purchase
| Integrate entire activation plan along the Path to Purchase by utilizing DIRECT MARKETING mediums
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Infrastructure
Teams & Offices
Capacity
- A team of 13 permanent employees in KLI
- Permanent office in KLI
- Camp offices in non metro towns during activations
What we can do for you?
Increasing sales without increasing costs?
Activate shopper desire and purchase?
Storm ahead of the competition?
Outdoor Advertising
Digital Printing, Billboard, Streamers etc
Drive visibility and ensure permanent contact point
Scope : Nation wide
Mechanism : Long term or short term rental site
Streamers drive
Stall Activation
Brand experience, Generate Trials, Track Customers
Ensure targeted number of consumer contacts and detailing by attracting them towards stall
Venue : General Markets, Shopping malls, Exhibitions, Super store, HOERCA
Scope : Sec A, B & C
Mechanism : Information booths at selected venues
Brand activators
Live demos and product experience
High End Stalling
Brand Image, Generate Trial & Excite/Involve Customers
Create impact at venues; attract customers by using HI TECH equipment
Venue : Shopping malls, Exhibitions, Super store, HOERCA, Corporate Events
Scope : Sec A, B & C
Mechanism : Using hi-tech gadgetry à LEDs, 2 wheelers.
Very posh locations for high involvement
Moving Floats
Small Town Hype
C & D Towns of the Country
High visibility, activation with high involvement and real time product experience
Venue : Public gathering in confined environment i.e Parks & Grounds Road side, open markets
Scope : 9 floats throughout Center & North regions of Pakistan for Unilver
Mechanism : Branded Floats
Public Gathering
Product information/activation
Coupled with entertainment
Mobile Brand Activation
Branded Teams on APVs
Customer interception coupled with trade activation
Creating trial and generating traffic for retailers by creating impact at point of purchase
Venue : Generally markets to intercept the potential consumer.
Recreational areas with high traffic
Scope : 17 teams throughout Center & North regions of Pakistan
Mechanism : Complete ambience is created with the help of Stall, Branded APV, Electric Scotties, LCDs to detail potential consumers
Innovative POP
CREATE RECALL
Create Awareness, Build Visibility
Visibility drivers, suited for high traffic venues
Venue : Shopping Malls
Super Store
Hotels & Clubs
Scope : Sec A & B
Mechanism : Select visibility spots
Placing high end POP => Lamas
Demo Bus
Live product experience
Brand Awareness, Product Demo/Experience
High visibility, activation with real time product experience
Venue : Educational Institutions
Road side activities
Small town hype
Scope : Sec A, B & C
Mechanism : Branded LCD inside
Parked at selected venues
Live demo of products
Sales counter inside
On Premise Visibility
Awareness driver
On premises permanent visibility sites
Drive visibility and ensure permanent contact point
Venue : Shopping mall
Modern Trade
HOERCA
Scope : Sec A, B & C
Mechanism : Sites selection & Locking spaces
Lit signs and window graphics