Buying Process

Site Selection

Buying Process?

Time (Spend / Saved)


Shopping Behavior

Planned / Impulse




Creating an order of integrated activities

Picture the journey through the eyes of your customer.

What do they need from “Thought” to purchase to the actual buying decision

Attract me = Inspire Me = Navigate Me = Convince Me

At each stage of their journey, buyers require ‘An order of information’ to follow the ‘path to purchase’

Path to Purchase

Integrate entire activation plan along the Path to Purchase by utilizing DIRECT MARKETING mediums


  • Low end stalling
  • High end stalling
  • Events
  • Mobile Brand activation teams
  • Modern Trade Visibility
  • Category Captains




             Teams & Offices


      •   A team of 13 permanent employees in KLI
      •  Permanent office in KLI
      •  Camp offices in non metro towns during activations

What we can do for you?

Increasing sales without increasing costs?

Activate shopper desire and purchase?

Storm ahead of the competition?

Outdoor Advertising

Digital Printing, Billboard, Streamers etc

Drive visibility and ensure permanent contact point


Scope           : Nation wide

Mechanism   : Long term or short term rental site

Streamers drive

Stall Activation

Brand experience, Generate Trials, Track Customers

Ensure targeted number of consumer contacts and detailing by attracting them towards stall

Venue          : General Markets, Shopping malls, Exhibitions, Super store, HOERCA

Scope           : Sec A, B & C

Mechanism   : Information booths at selected venues

Brand activators

Live demos and product experience

High End Stalling

Brand Image, Generate Trial & Excite/Involve Customers

Create impact at venues; attract customers by using HI TECH equipment


Venue          : Shopping malls, Exhibitions, Super store, HOERCA, Corporate Events

Scope           : Sec A, B & C

Mechanism   :         Using hi-tech gadgetry à LEDs, 2 wheelers.

Very posh locations for high involvement

Moving Floats

Small Town Hype

C & D Towns of the Country

High visibility, activation with high involvement and real time product experience

Venue          : Public gathering in confined environment i.e Parks & Grounds Road side, open markets

Scope           : 9 floats throughout Center & North regions of Pakistan for Unilver


Mechanism   : Branded Floats

Public Gathering

Product information/activation

Coupled with entertainment

Mobile Brand Activation

Branded Teams on APVs

Customer interception coupled with trade activation

Creating trial and generating traffic for retailers by creating impact at point of purchase


Venue          : Generally markets to intercept the potential consumer.

Recreational areas with high traffic


Scope           : 17 teams throughout Center & North regions of Pakistan

Mechanism   : Complete ambience is created with the help of Stall, Branded APV, Electric Scotties, LCDs to detail potential consumers


Innovative POP


Create Awareness, Build Visibility

Visibility drivers, suited for high traffic venues


Venue          : Shopping Malls

Super Store

Hotels & Clubs


Scope           : Sec A & B


Mechanism   : Select visibility spots

Placing high end POP => Lamas

Demo Bus

Live product experience

Brand Awareness, Product Demo/Experience

High visibility, activation with real time product experience


Venue          : Educational Institutions

Road side activities

Small town hype


Scope           : Sec A, B & C

Mechanism   : Branded LCD inside

Parked at selected venues

Live demo of products

Sales counter inside

On Premise Visibility

Awareness driver

On premises permanent visibility sites

Drive visibility and ensure permanent contact point


Venue          : Shopping mall

Modern Trade



Scope           : Sec A, B & C


Mechanism   : Sites selection & Locking spaces

Lit signs and window graphics